E-commerce marketing is a method of promoting a company that sells its products or services over the Internet. The goals of ecommerce marketing are to drive traffic to the online store, convert visitors into paying customers, and retain them after a purchase. As a complex tool, e-commerce marketing involves many strategies to achieve these goals. Read on to find out what types of ecommerce marketing are worth using and how to incorporate them into your overall marketing strategy.
E-commerce marketing includes various actions aimed at increasing profits and return on investment (ROI) while reducing investments in brand promotion. Some work best to attract new customers, others to retain existing customers or to provoke a purchase. This is the main reason why every business should try different types of marketing.
Pay Per Click (PPC) Advertising
PPC, or pay-per-click advertising, is a type of digital marketing in which a business pays a fee to an advertising network every time someone clicks on their promoted link. This method allows companies to get new visits to their website.
Some doubt that PPC is still useful today while everyone is using ad blocker apps. However, 75% of people said paid ads helped them find what they needed, and 26% clicked on the ad because they knew the brand. This makes PPC ads effective for interacting with interested and loyal customers. Apart from that, search ads can increase brand awareness by 80%.
PPC advertising positively affects businesses that deliver lifelong value to customers (healthcare, education, cable and internet providers), high margins (lawsuits, repair services, cars), retailers and producers of unique products. In addition, every small company benefits from the pay-per-click model: it allows businesses to work with tight budgets.
Business uses SEO to increase their website traffic, but it has other benefits including increased clicks and sales. As per the catapultrevenue.com 70% of marketers consider it more effective than PPC ads.